How to build a customer database

How to build a customer database

A common issue for businesses is that that they don’t keep in contact with their customers. This failure to learn how to build a customer database results in valuable future custom slipping through the net. So, the answer is simple – start reaching out to your...
New Facebook news feed algorithm

New Facebook news feed algorithm

Facebook’s priorities have recently come under scrutiny from its users. Many feel that the social media platform has become overrun with advertisements and news articles. Users feel that the network is giving more ‘airtime’ to publishers and video. Personal...
The best Euro 2016 marketing campaigns

The best Euro 2016 marketing campaigns

As we approach the kick off to UEFA Euro 2016, brands are taking advantage of the highly anticipated event by engaging fans with their latest campaigns. Unsurprisingly, football has been found to be the UK’s most popular sport. So it also comes as no surprise that...
Our MD’s new book launch

Our MD’s new book launch

The Ideal Marketing Company’s managing director, Alastair Campbell, is releasing his latest book at an open launch later this month. Alastair will be speaking at the official launch of Scientific Advertising, a book that will change the way you look at advertising...
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