Marketing ideas for accountants to help you win more clients
Marketing ideas for accountants. Marketing for accountant is different from marketing to many other sectors. Why? Because nobody chooses or switches accountants on a whim. It’s not a ‘fun’ purchase like going out for meal or buying new clothes. People take their time...
Short tail vs long tail keywords
Well-researched and targeted use of keywords is one of the most important factors in determining the success of your SEO. Once upon a time a keyword was simply a keyword, but as the complexity of the area has grown, there are now several types of keywords; including...
How to keep online customers loyal
It’s well known that attracting new customers costs much more than retaining existing ones, so understanding how to do the latter is important for any business. Of course, having a great product and competitive pricing are fundamentals to keeping online customers, but...
What’s the difference between a press release and an editorial article?
Press releases and editorial articles are both effective yet distinct ways of publicising a business and it’s always a great feeling to see your company’s name out there, whether that’s in a news story in the local press, or featured as an expert on a respected...Marketing Resources
