Run time: 56 seconds
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Are you ready for the Google Analytics switchover in July?
If you’re not already aware, then Google Analytics is a free website tracking software that allows you to better understand how users use your website. If you have it installed on your site, then you’ve probably been using ‘Universal’, which will stop tracking in July 2023. It will be replaced with ‘Google Analytics 4’ or ‘GA4’, which you can set up from now. If you’ve got Google Analytics installed, then you should have received a notification from Google, but you might not be receiving these notifications, in which case, reach out to your website hoster or whoever maintains your site to make sure that the switchover is happening. If you’re not really sure how to go about either setting Google Analytics up or making the change, then get in contact and we can probably help you with optimization. We’ll also have longer, larger posts coming out about Google Analytics in the coming months, so watch out for those.
Next week we’ll deal with whether something on your website is broken.
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