Run time: 59 seconds
Prefer to read this week’s Ideal Marketing Minute?
Do you engage your ideal audience with your messaging?
If you’re struggling to write content in any area of your marketing and get attention, it could be because you don’t understand your ideal customer well enough, but the answers to the following questions will help inform your messaging:
- Is there anything that happens that might make somebody seek out your product or service?
- What are the ultimate results somebody wants from working with you?
- Why should somebody work with you over your competition?
- Are there any objections that they might have to working with you, and is there anything that you can do to help counteract that?
The answers to these questions will help to inform compelling messaging that gets attention but if you want any guidance on this process, then why not download our guide to attracting your ideal customers, which has an entire section on messaging?
Next week – do you have the ingredients you need for a great sales page?
Resources:
How to Attract Your Ideal Customers – https://idealmarketingcompany.co.uk/attract-your-ideal-customer-guide/
Join the Ideal Marketing Minute
This video was made for the Ideal Marketing Minute – A weekly email that asks a key question about your marketing and business that you can review in under a minute. Make sure you don’t miss another email by signing up here. You’ll also be able to view previous emails and access the resources for this video.
