The festive season is well under way, or at least it is in the eyes of marketing industry. Following the recent John Lewis Christmas marketing campaign, there has been a never ending flow of wintery wonderfulness. The Ideal Marketing Company have put together a list of our favourites, in no particular order.
John Lewis
Recent years has seen the spot light very much on John Lewis to set the benchmark for the Nations Christmas campaigns. The hotly anticipated advert never fails to spark debate into homes and offices across the country questioning whether the advert is better than the previous years- a public obsessed ad like no other.
This year’s advert features the story of a man on the moon and a young girl who spots him through a telescope. After failing to send him a gift using a variety of methods, eventually, a balloon lands on the moon unveiling a gift of a telescope.
Tugging on the heartstrings, the man makes contact with the girl via his telescope, leaking an emotional tear for good measure.
Sales at the department group were down last week compared to the same period in 2014. John Lewis buying director has however mentioned that demand for telescopes in the stores have been “unprecedented”.
Sainsbury’s
The children’s writer Judith Kerr has brought back Mog to forgetful cat to star in this year’s Sainsbury’s Christmas advert.
The advertisement entails a sequence of highly improbable and entertaining calamities prompted by none other than Mog the cat. The series of catastrophes result in the cat accidently setting the family house alight, the night before Christmas.
Alongside the advert campaign, Sainsbury’s will be stocking a new Mog book in stores as well as a Mog soft toy. Proceeds from both items will be donated to Save the Children’s efforts to improve child literacy.
Pret a Manger
Differentiating themselves from the crowd is Pret a Manger. Pret are isolating themselves from traditional marketing tactics by donating their marketing channels and digital media budget to the five charities it works with, via the Pret Foundation Trust.
Pret will promote the charities through its social media channels, website, shop windows and packaging. Pret claim that the campaign will mean that more than two million customers a week will see the five charities’ logo’s on packaging alone.
On top of promoting the charities, Pret will also be donating 50p for every Christmas sandwich or baguette sold to the Pret Foundation Trust.
Harvey Nichols
Harvey Nichols’ take on the seasons festivities focus on explaining how to avoid the test of having to pretend you’re happy with an unwanted gift- coined the “gift face”. The comical 60-second advert features a young woman desperately trying to sustain her gift face as she opens a succession of woeful presents from her family. We’ve all been there.
The luxury retailer is also using social media channels to run the hashtag #GiftFace where posts suggest gifting options for customers.
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