Prefer to read this week’s Ideal Marketing Minute?
How do you turn audience analysis into real-world success? For the past three weeks, we’ve covered how to identify, prioritise, and understand your audience. Now, let’s see it in action with brands that got it right.
Theory is one thing, but results are what matter. Seeing how other brands have successfully targeted their audiences can provide the inspiration you need to refine your own strategy.
Let’s start with a well-known coffee chain, Pret A Manger. They noticed increasing numbers of office workers looking for fast, fresh options at lunchtime. By tailoring their menu, evolving their loyalty scheme, and adjusting their marketing to highlight convenience and quality, they became a go-to choice for professionals on the move.
Or take B&Q, a leading UK home improvement retailer. Rather than trying to appeal to everyone, B&Q targeted busy families needing practical DIY solutions. Campaigns highlighted local store teams ready to help, weekend DIY workshops, and flexible click-and-collect services, making their message relevant and accessible to those who needed it most.
These brands didn’t succeed by chance. They won because they truly understood their audience’s routines and pain points, then built campaigns that spoke directly to those needs.
If you’re ready to apply these principles and attract your ideal customers, our Audience Attraction Packages are designed to help you do just that. Visit the link in the description to find out more.
Resources Audience Attraction Packages
Join the Ideal Marketing Minute
This video was made for the Ideal Marketing Minute – A weekly email that asks a key question about your marketing and business that you can review in under a minute. Make sure you don’t miss another email by signing up here. You’ll also be able to view previous emails and access the resources for this video.
Think you don’t have time for marketing? Think again!
Marketing Resources
We’ve developed a range of free resources and assessments to support your marketing efforts here.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
