Run time: 1:00 minute
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How much of your marketing budget is wasted on the wrong audience? It’s a common problem, but one you can solve. Trying to appeal to everyone means you end up connecting with no one. The key to effective marketing isn’t just about what you say, but who you say it to.
So, where do you start? Begin by looking at your existing customer data. Your most profitable segment isn’t always the one that spends the most in a single transaction. Instead, look for customers with a high lifetime value, those who buy from you repeatedly.
Next, analyse their shared characteristics. What are their demographics, behaviours, and motivations? Tools like Google Analytics can show you which groups spend the most time on your site or have the highest conversion rates. Also, don’t forget to survey your best customers. Ask them what they value about your products or services.
Once you’ve identified these high-value segments, you can tailor your messaging and offers directly to them, making your marketing far more effective.
If you’re ready to stop guessing and start targeting, our Audience Attraction Packages can help you create tailored strategies to connect with your ideal audience. Visit the link to learn more.
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