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Now that you understand what the customer journey is and why it matters, let’s get practical: How do you identify and fix the gaps that are costing you sales? Consider this: every potential customer who begins their journey with you but doesn’t complete it represents lost revenue. Where exactly are people dropping off, and more importantly, what can you do about it? Here are three actions to help fix the gaps in your customer journey:
- First, analyse your drop-off points using your website analytics. Where do people leave your site most often? Is it on your pricing page? During checkout? These patterns reveal exactly where the journey is breaking down.
- Second, overlay the AIDA model Attention, Interest, Desire, Action, onto your customer journey. Are you providing enough compelling information at each stage? If people aren’t moving from Interest to Desire, you might need stronger social proof or clearer benefits.
- Third, create targeted content to bridge the gaps you’ve identified. Missing testimonials for the consideration stage? Lacking a clear call-to-action at decision time? Address these systematically with purpose-built content.
Ready to uncover where your biggest opportunities lie? Our free Customer Journey Assessment will pinpoint exactly where your journey needs attention and give you a clear action plan to fix it. Resources Customer Journey Assessment: https://idealmarketingcompany.co.uk/customer-journey-assessment/
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