Run time: 55 seconds
Prefer to read this week’s Ideal Marketing Minute?
When evaluating your online presence, many focus only on website analytics, overlooking key insights from Google My Business (GMB). Yet, many of your audience may never visit your website, interacting only with your GMB profile.
GMB is especially important for businesses with physical locations like restaurants, retail stores, salons, or medical practices, as well as service-based businesses like plumbers or landscapers. If your business relies on local customers finding you via Google Search or Maps, a GMB account is essential to boost visibility.
GMB provides valuable data, such as:
- How often your business appears in searches
- Keywords driving visibility, including brand and service terms
- Customer actions like profile views, menu views, calls, and direction requests
These metrics reveal how potential customers engage with your business directly on Google, often without visiting your website. For physical locations, this data highlights customer intent and local interest.
Using GMB insights can refine your online strategy. For example, updating your profile with better descriptions, keywords, and media can boost performance if searches show low visibility.
Next week is a new month and we’ll be looking at the fundamentals!
Join the Ideal Marketing Minute
This video was made for the Ideal Marketing Minute – A weekly email that asks a key question about your marketing and business that you can review in under a minute. Make sure you don’t miss another email by signing up here. You’ll also be able to view previous emails and access the resources for this video.
