Run time: 55 seconds
Prefer to read this week’s Ideal Marketing Minute?
Are your email marketing campaigns reaching your audience? There is no point in writing a superb subject line and email content if the email doesn’t get past email security software! Here are some tips to boost your email deliverability:
Authenticate Your Emails: Email authentication protocols like SPF, DKIM, and DMARC are crucial for verifying your identity with email service providers and minimising the risk of your emails being marked as spam.
Maintain a Clean Email List: Regularly clean your email list by removing inactive and invalid email addresses. This helps reduce bounce rates and improves your sender’s reputation.
Use A 2-Step Unsubscribe Option: Although you must provide your readers with the option to unsubscribe from your list, be cautious with a one-click unsubscribe feature. Security software used by your audience might inadvertently trigger it while scanning for malicious links in the email.
Following these best practices can enhance your email deliverability and strengthen relationships with subscribers, leading to better engagement and conversion rates.
Next week is a new month and we’re moving onto customer targeting.
Join the Ideal Marketing Minute
This video was made for the Ideal Marketing Minute – A weekly email that asks a key question about your marketing and business that you can review in under a minute. Make sure you don’t miss another email by signing up here. You’ll also be able to view previous emails and access the resources for this video.
