Run time: 54 seconds
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What channels or mediums are best for seasonal marketing?
Well, just like any other time of the year, it depends on where your clients are, but with seasonal marketing, there may be an appropriate medium, like a greeting card or gift, that you can get creative with. However, as we’ve discussed before, it’s beneficial to leverage your content across multiple platforms to ensure a consistent brand experience for your customers and maximise the impact of your ideas and efforts.
If you send a card, could it include a link to a multimedia message or a video on your website? Additionally, when you have a blog post, do you share it through email and social media as well?
For our Christmas campaign, we have a multi-faceted approach. We send physical cards to our contacts and clients, create a blog post, send an email, share a social media post, and even produce a video with the same theme but adapted for the medium.
On that subject, next week, we’ll be wrapping up the year with some lessons you can learn from baking a Christmas cake.
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