Run time: 53 seconds
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Are you missing an annual branding opportunity?
Last week, we questioned joining the Christmas sales hype but what about year-round chances to engage with your customers?
The answer will vary based on your industry and if you serve other businesses or consumers.
Consumer seasonal marketing opportunities such as Valentine’s, Easter, Summer Holidays, Back to School, and Christmas are easily recognisable.
For businesses, you might prioritise International Women’s Day and Mental Health Awareness Week.
You will also have industry awareness events like Cyber Security Awareness Week for IT companies and World Book Day promotions for libraries.
You can explore known and lesser-known awareness days and weeks using tools like Awareness Days.com and Days of the Year.com
Every day offers unique opportunities, some of which can be quite unusual, so consider what suits your audience and brand and plan ahead to avoid missing out!
Next week, we’ll explore the best channels for seasonal marketing.
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