1. Generate new leads by promoting free subscriptions to your newsletter. An easy way to generate sales leads is to add a line at the bottom of your company’s marketing materials: adverts, website, brochures, direct mail material etc. which offers prospects a free subscription to your newsletter. Make sure that you emphasise the news content and how useful it could be to your prospect when making this offer.
2. People who add their names to your mailing list make excellent qualified sales leads. With the exception of a few time wasters, almost everybody who wants your newsletter is interested in what you say, and typically over 80% have the possibility of being converted to a regular customer within the next 6 months. Without the newsletter, they could well drift into the arms of one of your competitors.
3. Never underestimate the power of the testimonial. Customer testimonials can be extremely persuasive for potential clients. You should always make any positive customer comments available to as wide an audience as possible, but a newsletter is probably the best place of all to use them. If you don’t actively seek out testimonials from customers, now is the time to start.
4. You can also publish feedback from customer surveys, customer forums or any other customer related events you run to demonstrate to your prospects what a customer focused company you are.
5. There is no shame in recycling. Just because you covered one topic last year, there is no reason why you can’t revisit it again this year. Most magazines will regularly run articles on areas that they know will appeal to their readers, even if they have covered them many times before, so there is no reason why you shouldn’t.
6. Remember, you are creating a newsletter – not an advert. Everything you write must have some newsworthy element. If you can’t write an article about it, you can always create a separate box for an advert if you wish. After all, it’s your newsletter and you can pretty much do anything you want with it.
The Ideal Marketing Company supports Leicestershire and Northamptonshire companies as well as companies from across the UK with marketing, PR and direct mail. The Ideal Marketing Company helps support companies with marketing consultancy in order to generate new business wins as well as making the most of existing customers.
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MD & Head of Digital Marketing
Jessica has worked in digital marketing for over 10 years and has watched it evolve from an experimental marketing option to an essential tool for most businesses. She is driven to help businesses achieve their objectives using the best digital marketing resources available and recognises that each business is different. Jessica devours the latest news about digital marketing and is constantly learning in order to stay ahead of the trends for clients.
