A customer newsletter will only be effective if it is carefully planned and looks professional. There are specific ways to help make your customer newsletter more effective at generating sales.
1.Start with a plan. Decide at the start how many sections you are going to include each month. Now, instead of having to fill ‘a whole newsletter’ you only have worry about filling 6 or 8 sections. You can even delegate this task to other members of staff so each has their own small section. When choosing each section, carefully select an area that you feel will be of interest and promote the correct image for your organisation, such as customer care, competitive pricing or customer profiles.
2. Get the balance right between specially created articles about your product and services and more generic articles that are of interest to your wider client base. Don’t waste space printing articles that have nothing to do with your company’s area of expertise or your customers’ interests.
3. Use generic filler material, such as famous quotations only if they enhance the newsletter and have some relevance to you or your customer base. For example, a relevant quote by Earl Nightingale or Brian Tracy can be used within a newsletter for almost any industry.
4. Every key article should be used to generate specific results. For example, one article might be used to prompt sales by introducing a new product and its benefits, complete with a special limited trial offer. This offer could be presented as a mini advert beside the main article to avoid confusion between editorial and advertising.
5. Consider creating a regular profile of your best customers. This can explain how they use your products, why they bought from you in the first place and what the relationship holds for the future. If they are prestigious or well known clients, their association will reflect well on you in addition to giving them some useful and free PR.
6. Another area to consider is improving the long term trust that your customers place in your staff. Use the newsletter to create informative profiles about your staff that highlight their achievements within your company, their qualifications and key accomplishments.
The Ideal Marketing Company supports Leicestershire and Northamptonshire companies as well as companies from across the UK with marketing, PR and direct mail. The Ideal Marketing Company helps support companies with marketing consultancy in order to generate new business wins as well as making the most of existing customers.
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MD & Head of Digital Marketing
Jessica has worked in digital marketing for over 10 years and has watched it evolve from an experimental marketing option to an essential tool for most businesses. She is driven to help businesses achieve their objectives using the best digital marketing resources available and recognises that each business is different. Jessica devours the latest news about digital marketing and is constantly learning in order to stay ahead of the trends for clients.
