Marketing ideas and marketing mentor

Here are another 5 ideas on how to create happy customers…

1. Sort mistakes FAST. We all make mistakes and errors happen. One of the ways that a customer judges your business is how quickly you accept that you have made a mistake and how quickly you sort it out. If you have got something wrong, it is down to you to correct it as quickly as possible, minimising its impact on the customer.

2. Don’t worry, be happy. Do you like your customer? If not, what are you doing talking to them? If you know you are a grumpy, backroom boy then spend as little time talking to customers as you can and put somebody who loves dealing with customers in the front line.

3. Be honest. Be honest with your customers at all times. If you ever try shading the truth or telling an outright lie it will come back to haunt you in the end. If you can do something, tell them, if you can’t, tell them, if you are too busy to do a proper job, tell them. Your customers will appreciate your honesty and admire your integrity.

4. People buy from people. Remember that you don’t really buy from companies. You really buy from the people who work for that company. If a customer leaves, it is often because the person (account manager, shop worker etc.) just wasn’t giving them the service they required.

5. Be positive. We’ve all got problems, but if your customer asks you how you are, don’t use that as an excuse to talk about all your problems or badmouth your other customers. I have stopped using companies because (even if I didn’t ask) the owner seemed to use me as an agony aunt for all the wrongs in his world. It wasted my time and left me feeling depressed every time I called him!

6. Be good at what you do. At the end of the day, you have to be good at what you do if you are going to retain customers for the long term. Every piece of training you and your staff undertake will help to retain customers. Don’t short change your customers by skimping on the constant training or re-training of your staff. Invest in the best systems, equipment and people that you can afford to make sure that when people come you, they are getting the best and can be confident that you will do everything you can to stay the best.

The Ideal Marketing Company supports Leicestershire and Northamptonshire companies as well as companies from across the UK with marketing, PR and direct mail. The Ideal Marketing Company helps support companies with marketing consultancy in order to generate new business wins as well as making the most of existing customers.