Why Content Marketing Isn’t Just Blogging

Run time: 59 seconds

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Think content marketing is just about writing blogs? You’re not alone, but it’s so much more than that. Content marketing is about building trust by connecting with your audience through the formats they love, wherever they are. Trust doesn’t happen overnight; customers need to see your ideas multiple times, across different channels and stages of their journey, before they’re ready to engage or buy. A good content plan maps out your customers’ journey and ensures you have relevant content at every step. If you want a simple, cost-effective way to repurpose blog content, try this:

Turn key points from your blog into eye-catching social media graphics.

Create a quick slideshow or carousel that summarises your blog for social media.

Record a short audio or video version for those who prefer content on the go.

Next time you write a blog, think about how to adapt it into other formats to maximise its reach. Stay tuned next week as we explore how content helps you connect with your customers!

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