Facebook founder Mark Zuckerberg has this month announced a ‘dislike’ button is very close to being ready for user testing.
A ‘dislike’ button has often been requested by Facebook users since the launch on the ‘like’ button in 2009, and now Zuckerberg says that it is on its way. Despite argument that a dislike button would be used to down vote others, or picked up by trolls, Zuckerberg says that the button would be a way for people to express empathy – intended for use when a like would seem insensitive or inappropriate.
Whilst this is how the button is intended, the move could strike fear into the hearts of businesses using the social media platform, as it will allow potential customers to quickly and easily dismiss posts.
However, the dislike button could also hold opportunity to gain extra data, as previously users may have simply scrolled past a post they disliked, or commented, an action which can be easily dismissed by businesses. By disliking, businesses are able to clearly see whether a post was a success based on straightforward data.
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