Creative Marketing

It’s a great thing when creative and original TV shows use original and creative marketing ideas to plug their latest offering, and this is just what The Walking Dead have been doing throughout October.

If you’ve been to a petrol forecourt in the last couple of weeks, chances are you might have spotted some spooky goings-on on the surveillance cameras.

To celebrate that latest season of The Walking Dead, Sky have been feeding fake CCTV footage of zombie attacks across petrol station forecourts in the UK, showing drivers being attacked as they fill up. The advert finishes with information about when the next season is airing.