Run time: 56 seconds
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When we talk about the 3rd P of marketing, “place”, we often think of physical locations like offices, venues, or stores. However, for modern B2B service businesses, “place” is more dynamic. It’s about where and how your services are delivered—virtual meeting rooms, websites, emails, learning platforms, videos, and in-person meet-ups. Clients evaluate your professionalism at every touchpoint, so these “places” deserve attention.
Here are 3 Ways to Own Your Virtual Places:
1. Create a Polished Virtual Meeting Space
Your Zoom or Teams background is your virtual office. A strong impression is made by a professional virtual environment, good lighting, appropriate attire, and turning up on time.
2. Streamline Service Touchpoints
Every detail should deliver a seamless, branded experience from email tone to platform usability. Pay special attention to the onboarding process to ensure it’s polished and stress-free.
3. Personalise and Humanise the Experience
Digital interactions can feel cold if they’re too functional. Add thoughtful, personal touches like customised onboarding videos and remember you can still post things to them, even if they’re the other side of the world!
Next week, we’ll wrap up the 4 Ps with ‘Promotion.’
Resources
I use OBS software to create a virtual ‘stand’ when I’m in networking meetings.
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