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Simple steps to gaining media coverage
It is an undeniable fact that the media wields an enormous amount of power and influence within our society. Good PR is capable of harnessing this power, and is one of the most cost effective ways of getting your company noticed- yet it is also an area that is...
Don’t sell, tell
What does the word ‘salesman’ mean to you? For most it doesn’t conjure up the most positive of images. What about an ‘expert’ or a ‘consultant’? If you were thinking about buying a product or service would you rather seek advice from a consultant or a sales...
