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Marketing Ideas – More on Newsletters
Ask yourself why am I writing about this subject? Remember, it should always be to promote a product or enhance the image of your company. By keeping focused on this, you can quickly check through the articles you are considering and then re-write or dump them if they...
Newsletters & how to make the most of them – part 1
Would you like to know about a group of people who are seven times more likely to buy from you than the average member of the public? You will find it remarkably easy to reach them because you already know who they are – they are your customers. So, if you are...
5 more ideas on how to create happy customer…
Here are another 5 ideas on how to create happy customers... 1. Sort mistakes FAST. We all make mistakes and errors happen. One of the ways that a customer judges your business is how quickly you accept that you have made a mistake and how quickly you sort it out. If...
Distributing your news release to the right people
Before I start today, if you have been reading my blog over the last week or so you will detect a definite trend forming! I've been talking about news releases, what they should say, how they should look etc. Can I just point out here that The Ideal Marketing Company...
The skeleton structure – How to lay out a news release
If you have never seen what a news release looks like, you might find this information helpful. Just like the human body needs bones to support us, a news release has a definite structure to support it. This shap is something that your release should always...
Simple Steps to gaining media coverage (part 2)
Many of the companies I help with their marketing in Leicestershire either at my marketing seminars or during my business marketing consultancy are not very newsworthy. That is - what they do is not topical and will not really get editors on the press excited....
Simple steps to gaining media coverage
It is an undeniable fact that the media wields an enormous amount of power and influence within our society. Good PR is capable of harnessing this power, and is one of the most cost effective ways of getting your company noticed- yet it is also an area that is...
Don’t sell, tell
What does the word ‘salesman’ mean to you? For most it doesn’t conjure up the most positive of images. What about an ‘expert’ or a ‘consultant’? If you were thinking about buying a product or service would you rather seek advice from a consultant or a sales...
