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Our most recent marketing posts
The Marketing Launchpad – seminar & book signing
The Marketing Launchpad – book launch & seminar It's taken a lot of time in the evenings and during holiday's to complete it but I'm delighted to say that my first book is about to be published. Around 50 business owners are are going to joining me for the evening...
Arts Festival in Leicester introduces ‘city of the future’
The ‘City of the future’ opens its doors to the public for the first time Leicester arts festival An experiment in future living can be viewed by the public for the first time as part of the opening weekend of Leicester’s Arena Festival of Contemporary Arts. The...
Marketing Company Wins Top Business Award
Alastair Campbell from the Ideal Marketing Company delighted to be named as ‘best community business’ A local marketing firm from Market Harborough has been awarded the Community Business of the Year Award this week. Alastair Campbell, who is MD of The Ideal...
Market Harborough’s own (outdoor) cinema
As some of you know I've been involved in the campaign to bring a cinema back to Market Harborough. Well HFM have teamed up with an outdoor cinema company to bring the largest outdoor screen in the UK to Rockingham Castle this weekend. They are going to show Grease...
7 Marketing Ideas to Weather the Economic storm
Predictions of an economic slowdown or even a full blown recession have been rumbling for months. For the business owner this inevitably means a time to re-evaluate budgets and tighten up on spending. The first casualty in a recession is often the marketing...
Retail Recruitment Company Wins Top Award
Retail recruiter is named as UK’s best in industry award Retailers looking for high quality management staff now have a new recruitment firm of choice according to the Recruiter 2008 Awards for Excellence held earlier this week (Monday 28th April). Top Irish...
What is your USB?
Do you want happy customers? That may seem like a silly question, but in order to get them you need to remember that people buy benefits not features. This is why it's essential to develop a Unique Selling Benefit (USB) that will instill brand loyalty and keep your...
Marketing – More Newsletter Ideas
1. Generate new leads by promoting free subscriptions to your newsletter. An easy way to generate sales leads is to add a line at the bottom of your company's marketing materials: adverts, website, brochures, direct mail material etc. which offers prospects a free...
Marketing Ideas – More thoughts on Newsletters…
Here are some more ideas on how to create a sucesful newsletter 1. Why not highlight a new trend that is developing in your (or even better your customers’) market? Again, this gives you credibility in the eyes of your customers. Note that, whilst it’s OK to...
Marketing Ideas – Tips on Creating Better Newsletters
A customer newsletter will only be effective if it is carefully planned and looks professional. There are specific ways to help make your customer newsletter more effective at generating sales. 1.Start with a plan. Decide at the start how many sections you are going...
