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Our most recent marketing posts
The incremental revolution
I love the wisdom contained in the expression that we overestimate how much we can achieve in a month and underestimate how much can be achieved over a year. We live in a culture where instant gratification is all around us. When we go on a diet we want results in...
LinkedIn… the social network that benefits your business
Whilst using Facebook and Twitter to showcase your business can get real results for many businesses, if you’re involved in a business to business company, LinkedIn should be your social media platform of choice. Billed as the social networking site for businesses,...
Lessons from a World Champion
It’s good to know how something works in principle. It’s better to meet somebody who has achieved at the highest level and is now passing on that wisdom to others. To celebrate 30 years of Leicestershire based Hothorpe Hall near Market Harborough, Steve Cram MBE was...
Ideal Marketing Company sign up for new Santa Fun Run
Market Harborough is to host its first ever Santa Fun Run on 14th December - with Ideal Marketing Company MD Alastair donning a Santa costume to raise money for charity. The event, organised by Race Harborough and sponsored by Snap Fitness, will see 250 runners in...
John Lewis ramps up the Twitter drama in lead up to Christmas ad reveal
As we enter November, John Lewis have been feeding the hype around their Christmas 2014 advert campaign with the launch of the ‘Twitter Twinkle’ app. The app promises to ‘light up your cover photo and share the Christmas cheer with a tweet from you to all your...
The Walking Dead haunt petrol stations with creative marketing
It’s a great thing when creative and original TV shows use original and creative marketing ideas to plug their latest offering, and this is just what The Walking Dead have been doing throughout October. If you’ve been to a petrol forecourt in the last couple of weeks,...
Creative Marketing – The Walking Dead haunt petrol stations to celebrate new season
Creative Marketing It’s a great thing when creative and original TV shows use original and creative marketing ideas to plug their latest offering, and this is just what The Walking Dead have been doing throughout October. If you’ve been to a petrol forecourt in the...
Marketing ideas Halloween – UK Halloween spending driven by millennial generation
Marketing ideas Halloween With Halloween proliferating British culture in the past twenty years, new research has shown that the millennial generation is the driving factor behind growth in sales of Halloween products. Inspired by a whole host of ghoulish films and TV...
Top marketers praised for their ‘bold’ leadership
Marketers from brands including Mars, British Airways, RSA and Paddy Power have been awarded for what is said to be ‘bolder’ marketing leadership. Twelve marketers have been received 2014 fellowships of the Marketing Society, along with two honorary fellowships for...
Brands ‘un-friending’ Facebook to Follow Twitter
Red Bull, Heineken, Coca-Cola were among the first brands to realise the power of the Facebook Like. However, these company giants are now turning away from Facebook. Despite the billion plus audience Facebook has, the interaction and use of the site is quickly...
