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Comprehensive website reviews for just £25 in support of LOROS
We’re pleased to announce that we are currently offering website reviews to raise money for LOROS hospice, a cause that we’ve been proud to support for many years. In return for a £25 donation, no matter the size of the company, nor the quality of website, our expert...
Preparing for an interview with the media
The big story this weekend was the much-shared clip of the South Korea expert Robert Kelly being interviewed on the BBC. All is going well until his two young children rush into his home office during a live BBC news interview. He bravely soldiers on, calmly...
Recruitment agencies SEO – are you being found online?
How to improve your recruitment agencies SEO As someone that has experience in hiring and firing, including the pressures of needing to recruit someone into a role in record time, I have worked with lots of recruitment agencies. Some of them were recommended to me,...
Further expansion at The Ideal Marketing Company
Due to further growth and demand for results driven marketing services across the UK, The Ideal Marketing Company has taken on another member of staff, to support its current marketing specialists. Kieran Delpech is the third new team member to join The Ideal...
Do professional services firms need to be controversial to stand out?
If you have read my previous article on why professional services firms need digital marketing, you will know that more and more people are using the internet to find a solicitor or accountant. You will also know that the world of professional services is continuously...
Do professional services firms really need digital marketing?
The Government’s UK Financial Centres of Excellence report (2016) describes professional services as a major contributor to growth and employment, with over 2 million people (making up 7 percent of the working population) working within professional services in the...
Why leicester hotels need to focus on seo marketing
Google Trends shows that over the past 12 months, despite peaks and troughs throughout the year, February 2017 has seen the peak of popularity for people searching for ‘Hotels in Leicester’ online. Hopefully, this is a trend set to continue and if trends from last...
How many people in Leicester use Google to look for a new dentist?
Do dentists need to invest in their digital marketing strategy? We investigate by looking at the number of people using Google to search for a new dentist.
Leicester accountancy firms with bad websites
10 marketing fails and flops that feature on some Leicester accountancy firms’ websites
Marketing for architects : tips to help build your practice
Marketing for architects In the UK, around 60% of architects work in an architectural practice, often in a small team. Around 20 per cent of architects operate as sole practitioners. So due to time constraints, tight budgets or limited knowledge of the subject,...