Marketing Insights
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Our most recent marketing posts
Grow your Instagram following with these 5 tips
Instagram can be a fantastic social media platform for businesses. In fact, a strong Instagram presence can even become a main source of income. Relevant, well-curated content is a must but the key to Instagram success is gaining followers. So how exactly do you go...
Are you using banned hashtags on Instagram?
Instagram is fantastic, I think we can all agree on that. It gives us so many opportunities to showcase our products, services and personalities online in a visual way. But, did you know that using just one banned hashtag in your Instagram post makes all of the other...
How to get your LinkedIn profile ahead of the competition
Your LinkedIn profile is great place to showcase both you and the company you work for in the best possible light. LinkedIn has over half a billion users globally. While this means there's lots of competition to get noticed, it also means it's a great platform...
A guide to marketing strategy for recruitment agencies
Marketing strategies for recruitment agencies When it comes to growing your recruitment agency, where do you start? We know that time is a luxury for most recruitment agents, so have kept it simple when explaining the types of marketing strategy you should be...
Eliminating yourself from the equation
Delegating Skills When you first founded your company, in its early days, it was – and had to be - all about you. You were the one making all the calls. Would the website be done without your say so? No way. Would anything be posted on your social media without your...
We made it to Paris!
All for LOROS Firstly, we’d like to thank everyone who donated to our recent fundraiser for LOROS. We have been overwhelmed by the amount of support received from family, friends and clients alike. You can all rest assured that the money you donated will be going to a...
Examples of local PR from Ideal – your local marketing and PR agency
Marketing and PR As a marketing and PR agency, getting our clients on the front page of a national newspaper like The Times or in the pages of a glossy magazine like Vogue might sound great, but unless you have a really newsworthy story it’s pretty hard to achieve. ...
Tips for a good local media news story – the thoughts of a marketing and PR agency
The local media can be a very powerful marketing tool. As a marketing and PR agency with many customers in the Market Harborough area, we have worked hard to develop good relationships with local media organisations such as the Harborough Mail, Active magazine and Hfm...
PR and marketing tips – when is an article pitch better than a press release?
Many people think that as a marketing and PR company, if we want to get a client featured in the media we just write a press release about something interesting that has happened in the organisation. However, a press release isn’t always the best way to get your...
How to optimise your Twitter profile
All social media profiles give you a chance to promote your business in the way that you want to be seen - you get to control all of the content, and you can make it as detailed or as vague as you like. However, many people and businesses forget to keep their...
