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Explained: Google Page Rank
What is Google PageRank? The basic purpose of PageRank is to list web pages from the most important to the least important. If your web page has a lot of links from large websites that rank well, then your web page is given a high ranking. Where the links to your...
Should Moz be worried about John Lewis’ fluffy monster’s Google rankings?
2017’s John Lewis advert Each year, news of the John Lewis ad being aired on television sets offices across the country alight in conversation. Ours is no different - from heated debates in person and on Twitter, to emailing a friend or client to see what they...
Outreach is not advertising, it’s a digital love letter
As Head of SEO and Digital Content at a digital marketing agency, I work with lots of companies that, quite rightly, expect me to help move them up the rankings in Google searches for keywords that are relevant to their products and services. Outreach is, in my...
A Basic Guide to SEO in Four Easy Steps
I’ve been working in SEO for almost a year now and the amount that I’ve learnt is phenomenal. I didn’t realise that this one area of digital marketing was so vast, or how interesting I would find it to understand how SEO works and what to do to make it work well. ...
How to create the best Meta Descriptions for your website
The meta description is one of the most important – and most effective – ways of getting a search engine user to visit your website. It’s your elevator pitch and it remains an important tool for the digital marketer. And yet so many companies neglect to pay them any...
Data protection changes: to stay or to ICO
The Information Commissioner’s Office (ICO) produces advice for businesses about how to stay compliant with data protection law. In light of current data protection requirements and the changes that are due to come into force shortly, our Head of Digital Marketing...
Using customer care to grow a business
Quality customer care is a sure fire way to aim for steady, predictable growth. Every business book on the shelf will tell you that. But in truth, many companies survive and make a good living by barely offering any care at all for their customers. Maybe this is...
34 ways to keep your customers happy
What’s better than getting a customer? Getting a happy repeat customer of course! Here are some simple yet effective ways you can make sure your customers return to you again and again, because let’s face it, they don’t have to. Encourage feedback at all stages so...
What is an SSL certificate and why do I need one?
An SSL (Secure Sockets Layer) certificate is the standard security technology for establishing an encrypted link between a web server and a browser. SSL certificates are more important now than ever before. They are particularly important if a website visitor is...
Choosing the right social media platform for your business
Despite popular belief, you don’t need to be on all social media platforms to promote your business. By just picking the platforms that work for your company and utilising all of the features they have to offer you could be making a bigger difference with just one...
