Run time: 2 minutes 07 seconds
Have you ever sat down to write an email, a blog post, or a social media update, only to find yourself staring blankly at the screen?
That is the curse of the blinking cursor. Expecting yourself to instantly produce brilliant marketing content on the spot is frustrating, and it drains the valuable time you should be spending on running your business.
So, how can you make content creation easier and more effective?
The secret is to plan ahead by understanding exactly what your customers need to hear at different stages of their buying journey. One of the best ways to do this is by using the AIDA marketing model.
AIDA stands for Awareness, Interest, Desire, and Action. Here is how you can use it to simplify your marketing and build a legacy of business growth:
Awareness: At this stage, your customer just has a problem they need solving. They aren’t ready to buy yet. Create content that simply answers their questions and addresses their pain points.
Interest: Now they are evaluating their options and looking at competitors. This is the perfect time to offer a helpful download, a guide, or an explainer video to show them why you are the trusted choice.
Desire: They are almost ready to take action but want to know what working with you is really like. Case studies, trials, or behind-the-scenes content work brilliantly here.
Action: This is where many businesses fall down. Make the first step to working with you explicit, manageable, and incredibly easy. Don’t make them jump through hoops to become a client.
When you map out your topics using these four stages, you do all the heavy lifting in advance. The next time you sit down to write, you will know exactly who you are talking to and what you need to say. It takes the guesswork out of marketing, giving you a clear path to a better return on your investment.
Ready to make your marketing feel easier? Just reply and let me know what challenge you’re facing.
Watch the full video: How to get over the ‘Curse of the Blinking Cursor’
Join the Ideal Marketing Minute
This video was made for the Ideal Marketing Minute – A weekly email that asks a key question about your marketing and business that you can review in under a minute. Make sure you don’t miss another email by signing up here. You’ll also be able to view previous emails and access the resources for this video.
