Run time: 55 seconds
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You’ve defined your customer value, aligned your business strategy, and nailed your pricing. Now, how do you communicate that value through effective marketing? Getting this right can transform “just another product” into an irresistible must-have.
Tips for Highlighting Value in Marketing
Do a messaging audit – Take your top 5 priority elements of value and review your website, social media and email marketing for if they all show up. If they don’t, you know you’ve got some rewriting to do!
Tell a story – Focus on how your product helps real people and demonstrates value. For example, a fitness app doesn’t just track steps; it empowers users to improve their health and confidence.
Make benefits clear – Break down how your product solves problems. Use before-and-after visuals, testimonials, or data to prove your point and build trust.
Looking for deeper insights? Watch the Understanding Value Webinar replay, it’s packed with insights and actions and lasts less than 25 minutes.
Resources
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