Run time: 53 seconds
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What if I told you content marketing is a lot like dating? It’s all about building trust and nurturing a relationship over time. Much like a courtship, to build a connection, you need to put in the effort and focus on what matters most to those you want to attract. Here are three ways to treat content marketing like courtship:
- Make a great first impression. This is much easier if you understand what your audience finds attractive.
- Keep the conversation going, engage regularly with your audience and stay consistent to build trust. Email marketing, social media, and podcasts are great ways to do this.
- Show you care by sharing valuable content that solves their challenges. This lets them know you understand and are thinking about them.
So, how’s your courtship strategy looking? Start connecting with your audience like they’re your perfect match, and you’ll build relationships that last forever. Next week, we move on to the automation advantage of content marketing.
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