Run time: 58 seconds
Prefer to read this week’s Ideal Marketing Minute?
Do you have the key components you need for a marketing plan?
Planning marketing can feel like an uphill struggle, so today’s marketing minute will cover the ducks you should probably get in a row to make planning a lot easier:
Timeline – When do you aim to achieve results? Your business objectives will determine this, so if you’re uncertain, consult with the decision-makers.
Budget – Marketing requires investment, so how much can you allocate to your marketing efforts? While a larger budget often leads to faster results, this is not always guaranteed.
Channels – Your answers to the first two questions and the target audience you intend to reach will guide your choice of marketing channels.
In our downloadable PDF, “How to Create a Marketing Plan,” we’ve included a table that assists you in evaluating your channel options. It also offers a detailed explanation of the timeline and budget considerations you might want to take into account.
Next week we’re looking at your marketing measurements.
Resources
Download our guide: How to create a marketing plan
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This video was made for the Ideal Marketing Minute – A weekly email that asks a key question about your marketing and business that you can review in under a minute. Make sure you don’t miss another email by signing up here. You’ll also be able to view previous emails and access the resources for this video.
