Marketing strategy

What is content marketing and why should you care?

What is content marketing and why should you care?

https://youtu.be/YySnNyPKGZ4?si=H71PLiGL2gEuq6QB Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? What is content marketing and why should you care? Content marketing puts your marketing efforts on auto pilot, and attracts pre-qualified leads....

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What channels or mediums are best for seasonal marketing?

What channels or mediums are best for seasonal marketing?

https://youtu.be/aAcew7AgLBM?si=28wcuQRNu9lr8cJB Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? What channels or mediums are best for seasonal marketing? Well, just like any other time of the year, it depends on where your clients are, but...

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What can baking a Christmas cake teach you about marketing?

What can baking a Christmas cake teach you about marketing?

It's the most wonderful time of the year again! And as always, the festive season calls for some traditional activities. For many people, baking a Christmas cake is a long-standing family tradition that brings joy and excitement to the Christmas season. But did you...

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Are you missing an annual branding opportunity?

Are you missing an annual branding opportunity?

https://youtu.be/0uHNEMMYORQ?si=n8epvr0c-BygUF_U Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Are you missing an annual branding opportunity? Last week, we questioned joining the Christmas sales hype but what about year-round chances to...

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Should you engage in seasonal marketing? or skip the hype?

Should you engage in seasonal marketing? or skip the hype?

https://youtu.be/WdD7fwQq3VQ?si=B8S5dLgfZVKXjkQD Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Should you engage in seasonal marketing? or skip the hype? Today is the 1st of December and, amidst the bombardment of messages about Black Friday,...

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Why should you bother to segment your audience?

Why should you bother to segment your audience?

https://youtu.be/Ze0qQsPtbo4?si=vBQrtE8BmbQETPDV Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Why should you bother to segment your audience? Many marketing and business practices are considered essential, but following textbook best...

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How does your market position impact your marketing?

How does your market position impact your marketing?

https://youtu.be/3foIBQmVYG8?si=5l_ehtaKpbkg3Hn- Run time: 46 seconds Prefer to read this week's Ideal Marketing Minute? How does your market position impact your marketing? Once you’ve  picked a market position, you need to make sure all of your marketing reflects...

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