This is the second in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements Review the previous post if you've missed it and want to go back. In this post,...
This post is the first in a four-part series on Creating a Marketing Plan, which will include: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements So let’s kick off with goal setting and using these goals to drive your...
The most significant barrier we see to good quality marketing is that businesses don't know who their ideal customers are or understand what they want. Identifying your ideal customer helps to support your business goals and objectives better. Your marketing is more...
Like any other investment in your business's growth, marketing comes at a cost. So, before you commit to any marketing activity, you need to get a clear idea of what your marketing budget should be. Here's how to make a marketing budget plan that works for your...
What’s better than getting a customer? Getting a happy repeat customer of course! Here are some simple yet effective ways you can make sure your customers return to you again and again, because let’s face it, they don’t have to! Encourage feedback at all stages so...
If you read the title of this blog, you may think I'm being very unprofessional talking about drinking in an article that should be about business and marketing. But I’m not talking about an alcohol-induced hangover; I mean the type where we're carrying around the...
If you feel like you should be building your email list, getting more active on social media, redoing your website, or that you really should start doing video, you’re not alone. We speak to many business owners who want to do more, or something different and the...
Building on customer profiles Our last post left off at the stage of using customer profiles to understand your target audience’s demographics and professional attributes. Once you have completed this important stage, the next step is to engage with these audiences by...
Do you know who your competitors are? This may seem like a silly question; after all, if you are a high street estate agency, clearly your competitors are the other estate agents located on your town’s high street. However, while this is true, for most businesses...
You’ve decided to tap into the flexibility and expertise of an agency to look after your marketing needs. Great decision – but the next step is to work out which agency is going to be best for you in terms of producing the tangible results for your business that this...
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