https://youtu.be/dlSQXu4U1zg?si=AXUyMbNnT5ZbD0TO Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? You’ve guided your customer from awareness to purchase. But what’s the real key to building long-lasting loyalty? Turning satisfied customers into...
Customer Journey
The Role of Emotions in the Customer Journey
https://youtu.be/l5903vc7vDI?si=rxyKELUttyM-qdHR Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Why do some brands just “feel right” every step of the way? It’s because emotions shape the customer journey. People often remember how you...
How to Identify and Fix Gaps in Your Customer Journey
https://youtu.be/RiDXLoGnzz8?si=z_otluqiuEhhTfCH Run time: 1.00 minute Prefer to read this week's Ideal Marketing Minute? Now that you understand what the customer journey is and why it matters, let's get practical: How do you identify and fix the gaps that are...
What Is the Customer Journey and Why Does It Matter?
https://youtu.be/mjRf5eXkzsM?si=oNt9sTqSvROAK6yY Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Let’s clear something up: when you hear “customer journey,” think of it as the path a prospect takes from first discovering your business right...