Content Marketing

What Is Customer Value, and Why Does It Matter?

What Is Customer Value, and Why Does It Matter?

https://youtu.be/ntujgYr99SI?si=F3nyFYHHXE-dsU_I Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Simply put, a business is a vehicle to exchange value - your customers buy from you when they value what you have to sell, so understanding what...

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How to nurture trust through consistent content.

How to nurture trust through consistent content.

https://youtu.be/qtRjBcPlrkQ?si=TUsMp-HJIgIi3Hsd Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Building trust with your audience takes time, but consistent content helps to establish credibility. Here's 3 ways to use consistency to nurture...

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Short and Sweet: How to win hearts with impactful content

Short and Sweet: How to win hearts with impactful content

https://youtu.be/mHTVTprvOoc?si=3YYr4FNL_j8jhsDG  Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? In a world overflowing with content, thanks to AI making it easier than ever to generate, it’s time to embrace the “less is more” approach. Long,...

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What is the optimal length and frequency for email marketing?

What is the optimal length and frequency for email marketing?

https://youtu.be/gXJkgHtnwRk?si=MXeXUKJTlULBNBuj Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? How much is too much when it comes to email marketing? If you're thinking about starting a new regular email, you'll need to decide the frequency...

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Which email metrics should you focus on?

Which email metrics should you focus on?

https://youtu.be/TGv0Rho0Gbw?si=_Tke7SZ8g0309pAA Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Which email metrics should you focus on? While the important metrics may vary based on your specific email marketing objectives, the following are...

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