Marketing ideas for accountants. Marketing for accountant is different from marketing to many other sectors. Why? Because nobody chooses or switches accountants on a whim. It’s not a ‘fun’ purchase like going out for meal or buying new clothes. People take their time...
Press releases and editorial articles are both effective yet distinct ways of publicising a business and it’s always a great feeling to see your company’s name out there, whether that’s in a news story in the local press, or featured as an expert on a respected...
Following on from its success in the US, Amazon has launched a range of branded instant purchase buttons in the UK, Germany and Austria. What is it? The Dash Button allows consumers to order and receive products within a day by pressing their button which costs £4.99...
A brand is the name, logo, design, term or any feature that identifies one company from another. Your brand identity represents you and your values as well as what consumers feel when they think of your business. Regardless of a business’s size, it needs a brand...
Look up leicester Have you noticed the reverse graffiti around the streets in Leicester? If so, you may also know that the graffiti messages have been created by a group youngsters from a local charity to get people to ‘look up’ at the city’s best architecture. The...
I don’t know if you have been watching the Olympics on TV this past week or so? It’s nice to watch something on the news that celebrates the positive side of what people can achieve rather than the dark side. I’ve been particularly struck by the emotions on display...
As we approach the kick off to UEFA Euro 2016, brands are taking advantage of the highly anticipated event by engaging fans with their latest campaigns. Unsurprisingly, football has been found to be the UK’s most popular sport. So it also comes as no surprise that...
Online reviews are becoming increasingly important to many businesses. Because everybody involved in marketing is clearly a liar (or so we got told regularly), potential customers are far more likely to trust real people that your marketing efforts. Having...
Marketing for accountants is a topic I am asked about quite regularly. Despite what many people might say, marketing for an accountant does not need to be boring. In fact, from my experience and for what it’s worth most accountants aren't boring. They just have...
The marketing mix is different for every company. However, no matter what the nature of your organisation, you can usually make the assumption that to create a business with a healthy and secure base, it makes sense to look at the possible types of marketing that will...
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