Sep 27, 2018 | Branding, Social Media
The phenomenon of influencer marketing hit the headlines this summer when Unilever announced it would no longer be working with influencers who buy fake followers in an effort to encourage brands to work with them. So what is influencer marketing and what are its pros...
Jun 25, 2018 | Content Marketing
With recent statistics showing that 70% of consumers would rather find out about a company through an article as opposed to an advert, businesses can no longer ignore content marketing. The good news is that although it’s a powerful strategy, content marketing doesn’t...
Jun 25, 2018 | Content Marketing, Email marketing
At the Ideal Marketing Company, we always recommend you use a professional copywriter for web content, direct mail, press releases and other important business communications. However, this may not always be possible, for example if you urgently need to update your...
Sep 6, 2017 | Social Media
Instagram can be a fantastic social media platform for businesses. In fact, a strong Instagram presence can even become a main source of income. Relevant, well-curated content is a must but the key to Instagram success is gaining followers. So how exactly do you go...
Jun 12, 2017 | Social Media
Your LinkedIn profile is great place to showcase both you and the company you work for in the best possible light. LinkedIn has over half a billion users globally. While this means there’s lots of competition to get noticed, it also means it’s a great...
