Nov 17, 2015 | Email marketing
As the trend of personalisation mounts, customers expect a new level of service based on personal context. More than ever, marketers need to understand the background of their customers. Personalised marketing messages are increasingly made possible through location...
Nov 17, 2015 | Social Media
Facebook’s dominance on social media is rarely questioned, however, in terms of breaking news, Twitter is frequently viewed as a superior and better efficient social platform. With the aim of conquering their rivals in this area, Facebook have announced a new mobile...
Nov 17, 2015 | Content Marketing
HM Revenue & Customs (HMRC) have this week said that people should now use social media or web chat, rather than call its telephone helplines, to get help quicker. The suggestion has been made after it was revealed that HMRC only managed to answer half of the...
Nov 13, 2015 | Social Media
The festive season is well under way, or at least it is in the eyes of marketing industry. Following the recent John Lewis Christmas marketing campaign, there has been a never ending flow of wintery wonderfulness. The Ideal Marketing Company have put together a list...
Nov 11, 2015 | Content Marketing
For any company involved in the marketing and selling of larger ticket items (which include anything from consultancy to industrial machinery), sales will seldom take place after just one meeting or phone call. They need to be cultivated and worked on over time. But...
