May 22, 2016 | Email marketing
Segmentation is an effective method of delivering the right message to the right person at the right time. It also helps to bring a personalised touch to a campaign. Research by MailChimp has found that segmented email campaigns gain a 14.3% increase in open rates...
May 10, 2016 | Email marketing
Have you been paying attention to your inbox recently? If so, chances are you’ll have noticed that emojis are showing up more and more frequently – most notably in email subject lines. Trying to compete for opens and clicks in a crowded mailbox can be a tough...
May 7, 2016 | Social Media
Social platforms have become integrated in our everyday lives. By the time 2016 is over it is expected that there will be around 2.13 billion users on social networks around the globe. All of this makes social advertising one of the strongest tools for businesses....
May 5, 2016 | Content Marketing
Online reviews are becoming increasingly important to many businesses. Because everybody involved in marketing is clearly a liar (or so we got told regularly), potential customers are far more likely to trust real people that your marketing efforts. Having...
Apr 6, 2016 | Content Marketing
Marketing for accountants is a topic I am asked about quite regularly. Despite what many people might say, marketing for an accountant does not need to be boring. In fact, from my experience and for what it’s worth most accountants aren’t boring. They just have...
