Run time: 50 seconds
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Over the past few weeks, we’ve explored how nudges, ethics, and choice architecture shape the decisions people make. But do these ideas actually work in the real world? Let’s dive into a couple of quick success stories.
The UK government once added a simple line to their tax reminder letters: “9 out of 10 people in your area pay on time.” That tiny tweak didn’t just boost response rates; it sped up payments and brought in millions sooner than expected. That’s the power of tapping into social proof.
In the energy sector, companies took a different route, showing customers how their energy use stacked up against their neighbours. This sparked friendly competition and led to noticeable drops in energy consumption. People were motivated to match or beat the average, all without pressure or heavy-handed tactics.
What do both examples tell us? When you work with natural human behaviour, rather than against it, you see genuine results, often more quickly and smoothly than you might expect.
Curious what smart nudges could unlock for your business? Give our Customer Journey Assessment a try.
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