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You don’t need to host your own Podcast to reap the benefits, being a guest on one can be just as impactful. It allows you to connect with an audience someone else has cultivated while gaining credibility through association with an established brand. If you’re planning to pitch yourself as a podcast guest, here are some key tips to keep in mind:
Do Your Research: Start by digging into the Podcast’s past episodes. Familiarise yourself with the format, style, and typical guests. This will help ensure you are a good fit and align with their content vision.
Look Beyond Business: While focusing solely on your business interests might be tempting, think more broadly. Identify areas where your expertise overlaps with the Podcast’s core themes. This broad approach will make you a more appealing guest.
Add Value: Consider what unique insights or stories you can provide that resonate with the Podcast’s audience. Remember, the goal is to bring value to the host and their listeners. Tailor your pitch to demonstrate this clearly.
These tips will increase your chances of landing a guest spot and ensure the appearance benefits everyone involved.
And if you decide you don’t want to do this pitching alone, why not speak to Debra from Match me to Podcast?!
Next week, we’ll look at how to make the most of your podcast episodes.
Resources
Find out more about Debra and her podcast service here: https://matchmetopodcasts.com/
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