Jan 25, 2016 | Content Marketing
The marketing mix is different for every company. However, no matter what the nature of your organisation, you can usually make the assumption that to create a business with a healthy and secure base, it makes sense to look at the possible types of marketing that will...
Jan 20, 2016 | Content Marketing
The marketing mix is a term which relates to a series of marketing activities that can be used by a company or organisation to achieve their desired results. So for example, one company may have a marketing mix that consists of direct mail, PR, newsletters and...
Jan 12, 2016 | Social Media
Twitter, the social media giant, is reportedly contemplating an increase of the 140 character limit to 10,000. Users have reacted to the news in the only way possible, by creating a #Twitter10k hashtag. Comments within the hashtag include ones ironically showing the...
Jan 7, 2016 | Email marketing
With the breakthrough of marketing mediums such as social media, SEO and mobile marketing, you’d be forgiven in thinking that email marketing could be on its way out. Email marketing is however alive and well, and remains one of the most profitable means of marketing....
Jan 6, 2016 | Content Marketing
It is an undeniable fact that media exerts an enormous amount of power and influence over businesses. Good PR is capable of harnessing this power, and it is a cost effective way of getting your company noticed. The secret to superior PR is the planning and thought...
