The general aim of much of the PR that we carry out for clients is to get great coverage across a range of different media outlets to achieve a specific objective. This might be to build a brand, raise awareness, promote a new product/service or to deliver key...
Have you created a brand for your business? What does your company stand for? Branding is not just for big businesses. Every company should have an essential message at its core for what it stands for. For example, the Ideal Marketing Company is about effective...
One of the best ways to get your employees on board is to sit down and explain to them what your plans are for the business and ask them for their opinions and ultimately for their buy-in. Taking them through the process step by step, explaining what you're hoping to...
Let me ask you a ridiculous question. Can you make a hole in a wall using only light? You might be surprised to know that the answer is yes, but this is not a normal light. It is only when the light is focused into a laser beam that it will enable you to punch a hole...
Marketing thoughts Look for additional products and services that you can offer to your existing clients. If you already have a range of products that are useful to your customers, it can be easy to think that this is all they will want to buy from you. You know your...
Most businesses will sit and wait until people find them. They cross their fingers and hope that people will cross the street. But as obvious as it may sound, the best way to attract the companies or individuals that you’d like to work with is to decide exactly who...
Think about how you want your company to develop and plan accordingly. When you look at the most successful companies, it is clear that they have not just happened. They have been planned in the same way that an architect will plan a skyscraper or a cathedral. While...
Think about how you want your company to develop and plan accordingly. When you look at the most successful companies, it is clear that they have not just happened. They have been planned in the same way that an architect will plan a skyscraper or a cathedral. While...
I have been speaking to several people during November about how they feel business has been so far this year. What has emerged is encouragingly consistent: from London to Glasgow, people have told a similar tale. Their story is that things have picked up during...
The 2013 Albion Growth Report has shown high levels of optimism about future SME growth, but has also highlighted a number of key barriers which could prevent them from reaching their true potential. The first of these barriers are regulation and red tape, with 60% of...
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