https://youtu.be/5p_CeneG9J8?si=uVoOpU03XKx9XTst Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Over the past few weeks, we’ve explored how nudges, ethics, and choice architecture shape the decisions people make. But do these ideas actually...
Nudge Theory
The Role of Choice Architecture in Marketing
https://youtu.be/DfKonBRGxjk?si=5mi0n5YpnYlYe_sa Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Have you ever wondered why customers choose one option over another? It’s often by design, a concept called choice architecture. By carefully...
How to Ethically Influence Your Audience’s Decisions
https://youtu.be/L__jYNYu3uE?si=RmSr12DpNeFZ7Div Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Have you ever wondered, where’s the line between helping your audience and manipulating them? Last week, we explored what nudges are, but let’s...
The Science of Influence: What Is Nudge Theory, and Why Does It Work?
https://youtu.be/PYU5nGZQocE?si=L31O-b6uGqZhmFqk Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Have you noticed how the "most popular" plan is often pre-selected on websites? Or wondered why healthy snacks are often at eye level while the...



