Nudge Theory

From Theory to Practice: Nudges in Action

From Theory to Practice: Nudges in Action

https://youtu.be/5p_CeneG9J8?si=uVoOpU03XKx9XTst Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Over the past few weeks, we’ve explored how nudges, ethics, and choice architecture shape the decisions people make. But do these ideas actually...

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The Role of Choice Architecture in Marketing

The Role of Choice Architecture in Marketing

https://youtu.be/DfKonBRGxjk?si=5mi0n5YpnYlYe_sa Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Have you ever wondered why customers choose one option over another? It’s often by design, a concept called choice architecture. By carefully...

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How to Ethically Influence Your Audience’s Decisions

How to Ethically Influence Your Audience’s Decisions

https://youtu.be/L__jYNYu3uE?si=RmSr12DpNeFZ7Div Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Have you ever wondered, where’s the line between helping your audience and manipulating them? Last week, we explored what nudges are, but let’s...

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