https://youtu.be/5p_CeneG9J8?si=uVoOpU03XKx9XTst Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Over the past few weeks, we’ve explored how nudges, ethics, and choice architecture shape the decisions people make. But do these ideas actually...
https://youtu.be/DfKonBRGxjk?si=5mi0n5YpnYlYe_sa Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Have you ever wondered why customers choose one option over another? It’s often by design, a concept called choice architecture. By carefully...
https://youtu.be/L__jYNYu3uE?si=RmSr12DpNeFZ7Div Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Have you ever wondered, where’s the line between helping your audience and manipulating them? Last week, we explored what nudges are, but let’s...
https://youtu.be/PYU5nGZQocE?si=L31O-b6uGqZhmFqk Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Have you noticed how the "most popular" plan is often pre-selected on websites? Or wondered why healthy snacks are often at eye level while the...
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