Marketing Planning

Brand marketing versus direct response marketing – which to focus on in 2018?

Jan 24, 2018

Brand versus direct response The debate about brand versus direct response has often polarised marketers in the past, with one side focussed on an immediate return; the other preferring to play the long game. In reality, whichever aspect a business chooses to focus...

Marketing thoughts – plan with the end in mind

Jun 22, 2014

Think about how you want your company to develop and plan accordingly. When you look at the most successful companies, it is clear that they have not just happened. They have been planned in the same way that an architect will plan a skyscraper or a cathedral. While...

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Marketing Planning

Brand marketing versus direct response marketing – which to focus on in 2018?

Marketing thoughts – plan with the end in mind

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