We see it all the time in the news – bad news stories about people, places, or businesses and their unpopular actions. These stories can stay in the memory for a long time – and in Google searches for even longer. Some examples that spring to mind include: A primary...
It’s a great thing when creative and original TV shows use original and creative marketing ideas to plug their latest offering, and this is just what The Walking Dead have been doing throughout October. If you’ve been to a petrol forecourt in the last couple of weeks,...
Marketing can often feel like one big game, and it wouldn’t be too much of a stretch to see why. There is everything you need to lead a competitive and in-depth game, strategy, actors, rewards, winners and losers. It can seem disheartening at times. However coming to...
For many people, sending out a press release and seeing the article in print, or hearing your company mentioned on the radio, is the end in itself – but in my opinion, that’s just the start. A timely story about your company can gain good coverage in trade, local and...
This month, The Ideal Marketing Company is celebrating 10 years in business. Starting off with just one person, the company now employs six people in total, working on a wide range of marketing activities. Interestingly, some of the areas we now work...
Marketing campaigns for recruitment agencies can results significant increases in sales when carried out correctly.
Tassells Design in Leicester have been awarded an international rebranding project. The story has been widely picked up by the local and trade media. http://www.bemmag.co.uk/category/latest-news-articles/ British design company chosen for global rebranding task A...
Before I start today, if you have been reading my blog over the last week or so you will detect a definite trend forming! I've been talking about news releases, what they should say, how they should look etc. Can I just point out here that The Ideal Marketing Company...
If you have never seen what a news release looks like, you might find this information helpful. Just like the human body needs bones to support us, a news release has a definite structure to support it. This shap is something that your release should always...
Many of the companies I help with their marketing in Leicestershire either at my marketing seminars or during my business marketing consultancy are not very newsworthy. That is - what they do is not topical and will not really get editors on the press excited....
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