For any company involved in the marketing and selling of larger ticket items (which include anything from consultancy to industrial machinery), sales will seldom take place after just one meeting or phone call. They need to be cultivated and worked on over time. But...
Online images If you’re a business with any kind of online presence, it’s highly likely that you use the internet to find images to use on websites, in marketing material, in presentations and on social media. Images can and do help to engage your customer; articles...
We see it all the time in the news – bad news stories about people, places, or businesses and their unpopular actions. These stories can stay in the memory for a long time – and in Google searches for even longer. Some examples that spring to mind include: A primary...
It’s a great thing when creative and original TV shows use original and creative marketing ideas to plug their latest offering, and this is just what The Walking Dead have been doing throughout October. If you’ve been to a petrol forecourt in the last couple of weeks,...
Marketing can often feel like one big game, and it wouldn’t be too much of a stretch to see why. There is everything you need to lead a competitive and in-depth game, strategy, actors, rewards, winners and losers. It can seem disheartening at times. However coming to...
For many people, sending out a press release and seeing the article in print, or hearing your company mentioned on the radio, is the end in itself – but in my opinion, that’s just the start. A timely story about your company can gain good coverage in trade, local and...
This month, The Ideal Marketing Company is celebrating 10 years in business. Starting off with just one person, the company now employs six people in total, working on a wide range of marketing activities. Interestingly, some of the areas we now work...
Marketing campaigns for recruitment agencies can results significant increases in sales when carried out correctly.
Tassells Design in Leicester have been awarded an international rebranding project. The story has been widely picked up by the local and trade media. http://www.bemmag.co.uk/category/latest-news-articles/ British design company chosen for global rebranding task A...
Before I start today, if you have been reading my blog over the last week or so you will detect a definite trend forming! I've been talking about news releases, what they should say, how they should look etc. Can I just point out here that The Ideal Marketing Company...
If you like this, you'll love the Ideal Marketing Minute
