Online reviews are becoming increasingly important to many businesses. Because everybody involved in marketing is clearly a liar (or so we got told regularly), potential customers are far more likely to trust real people that your marketing efforts. Having...
Marketing for accountants is a topic I am asked about quite regularly. Despite what many people might say, marketing for an accountant does not need to be boring. In fact, from my experience and for what it’s worth most accountants aren't boring. They just have...
The marketing mix is different for every company. However, no matter what the nature of your organisation, you can usually make the assumption that to create a business with a healthy and secure base, it makes sense to look at the possible types of marketing that will...
The marketing mix is a term which relates to a series of marketing activities that can be used by a company or organisation to achieve their desired results. So for example, one company may have a marketing mix that consists of direct mail, PR, newsletters and...
It is an undeniable fact that media exerts an enormous amount of power and influence over businesses. Good PR is capable of harnessing this power, and it is a cost effective way of getting your company noticed. The secret to superior PR is the planning and thought...
As the year draws to a close, The Ideal Marketing Company have looked back on some of our favourite marketing campaigns over the past year. The campaigns cover everything from emojis to those that have helped to save lives. Volvo Car manufacturer Volvo this year...
Roughly 80% of businesses will use content marketing in 2016, it is now a necessary part of raising brand awareness. However, many still find it a daunting and intimidating task. The challenge lies with how your business can break through the crowds to connect with...
HM Revenue & Customs (HMRC) have this week said that people should now use social media or web chat, rather than call its telephone helplines, to get help quicker. The suggestion has been made after it was revealed that HMRC only managed to answer half of the...
For any company involved in the marketing and selling of larger ticket items (which include anything from consultancy to industrial machinery), sales will seldom take place after just one meeting or phone call. They need to be cultivated and worked on over time. But...
Online images If you’re a business with any kind of online presence, it’s highly likely that you use the internet to find images to use on websites, in marketing material, in presentations and on social media. Images can and do help to engage your customer; articles...
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