Nov 29, 2007 | Uncategorized
Here are another 5 ideas on how to create happy customers… 1. Sort mistakes FAST. We all make mistakes and errors happen. One of the ways that a customer judges your business is how quickly you accept that you have made a mistake and how quickly you sort it out....
Nov 13, 2007 | Content Marketing
Before I start today, if you have been reading my blog over the last week or so you will detect a definite trend forming! I’ve been talking about news releases, what they should say, how they should look etc. Can I just point out here that The Ideal Marketing...
Nov 12, 2007 | Content Marketing
If you have never seen what a news release looks like, you might find this information helpful. Just like the human body needs bones to support us, a news release has a definite structure to support it. This shap is something that your release should always...
Nov 10, 2007 | Content Marketing
Many of the companies I help with their marketing in Leicestershire either at my marketing seminars or during my business marketing consultancy are not very newsworthy. That is – what they do is not topical and will not really get editors on the press...
Nov 10, 2007 | Content Marketing
It is an undeniable fact that the media wields an enormous amount of power and influence within our society. Good PR is capable of harnessing this power, and is one of the most cost effective ways of getting your company noticed- yet it is also an area that is...
