Dec 21, 2007 | Email marketing
1. Generate new leads by promoting free subscriptions to your newsletter. An easy way to generate sales leads is to add a line at the bottom of your company’s marketing materials: adverts, website, brochures, direct mail material etc. which offers prospects a...
Dec 20, 2007 | Uncategorized
Here are some more ideas on how to create a sucesful newsletter 1. Why not highlight a new trend that is developing in your (or even better your customers’) market? Again, this gives you credibility in the eyes of your customers. Note that, whilst it’s OK to...
Dec 16, 2007 | Email marketing
A customer newsletter will only be effective if it is carefully planned and looks professional. There are specific ways to help make your customer newsletter more effective at generating sales. 1.Start with a plan. Decide at the start how many sections you are going...
Dec 11, 2007 | Email marketing
Ask yourself why am I writing about this subject? Remember, it should always be to promote a product or enhance the image of your company. By keeping focused on this, you can quickly check through the articles you are considering and then re-write or dump them if they...
Dec 10, 2007 | Email marketing
Would you like to know about a group of people who are seven times more likely to buy from you than the average member of the public? You will find it remarkably easy to reach them because you already know who they are – they are your customers. So, if you are...
