Jan 12, 2016 | Social Media
Twitter, the social media giant, is reportedly contemplating an increase of the 140 character limit to 10,000. Users have reacted to the news in the only way possible, by creating a #Twitter10k hashtag. Comments within the hashtag include ones ironically showing the...
Jan 7, 2016 | Email marketing
With the breakthrough of marketing mediums such as social media, SEO and mobile marketing, you’d be forgiven in thinking that email marketing could be on its way out. Email marketing is however alive and well, and remains one of the most profitable means of marketing....
Jan 6, 2016 | Content Marketing
It is an undeniable fact that media exerts an enormous amount of power and influence over businesses. Good PR is capable of harnessing this power, and it is a cost effective way of getting your company noticed. The secret to superior PR is the planning and thought...
Dec 11, 2015 | Content Marketing
As the year draws to a close, The Ideal Marketing Company have looked back on some of our favourite marketing campaigns over the past year. The campaigns cover everything from emojis to those that have helped to save lives. Volvo Car manufacturer Volvo this year...
Dec 11, 2015 | Content Marketing
Roughly 80% of businesses will use content marketing in 2016, it is now a necessary part of raising brand awareness. However, many still find it a daunting and intimidating task. The challenge lies with how your business can break through the crowds to connect with...
