Explained: Google Page Rank
What is Google PageRank? The basic purpose of PageRank is to list web pages from the most important to the least important. If your web page has a lot of links from large websites that rank well, then your web page is given a high ranking. Where the links to your...
Should Moz be worried about John Lewis’ fluffy monster’s Google rankings?
2017’s John Lewis advert Each year, news of the John Lewis ad being aired on television sets offices across the country alight in conversation. Ours is no different – from heated debates in person and on Twitter, to emailing a friend or client to see what they...
Outreach is not advertising, it’s a digital love letter
As Head of SEO and Digital Content at a digital marketing agency, I work with lots of companies that, quite rightly, expect me to help move them up the rankings in Google searches for keywords that are relevant to their products and services. Outreach is, in my...
A Basic Guide to SEO in Four Easy Steps
I’ve been working in SEO for almost a year now and the amount that I’ve learnt is phenomenal. I didn’t realise that this one area of digital marketing was so vast, or how interesting I would find it to understand how SEO works and what to do to make it work well. ...Marketing Resources
