Keynote Speaker on Buying Psychology & Marketing Behaviour
Mastering Marketing Psychology
Delve into the core principles of consumer behaviour and learn how to leverage them for business success.
Simplifying Complex Concepts
Jessica Shailes
With years of experience in marketing and a curiosity for what really makes people tick, Jessica explores why selling can feel so difficult, and what actually drives customers to buy. Her talks invite business owners and teams to look beyond the usual logic-versus-emotion debate, challenging them to see selling and buying from a more human, practical angle. By breaking down complex ideas about value and behaviour into simple, relatable examples, audiences leave with a clearer understanding of how to connect with customers and take confident, actionable steps towards business growth.
Why Book Me
How can you maximise impact at your next conference, workshop, or team away-day?
You need a speaker who brings practical, focused solutions rather than overwhelming complexity. My talks are designed to challenge assumptions, break down confusion, and provide your audience with clear, actionable plans they can implement immediately.
Whether your audience needs to understand what their customers truly value, or a new way to approach what is often a confusing subject, I offer research-backed and results-oriented insights.
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Research Backed
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Actionable Insights
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Simplified Concepts
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Audience-Centric Approach
Speaking Experience
TEDxGosport - The Hidden Story Behind Why We Buy
This talk explores the psychology of consumer decision-making, revealing how emotional impulses often override rational thought. Jessica Shailes delves into why we regret purchases, the societal and environmental costs of impulsive buying, and how businesses and individuals can benefit from becoming more conscious consumers. With actionable insights and relatable examples, this talk empowers audiences to rethink their buying habits and create a more intentional, sustainable future.
The Truth About Business Buying
LinkedIn Local Portsmouth
This talk challenges the myth that business buying is purely logical, revealing the emotional and human elements that drive decisions. Jessica Shailes introduces the concept of H2H (Human to Human) marketing and explains how emotions like fear, hope, and trust influence purchasing. Using Bain’s Elements of Value framework, she demonstrates how businesses can move beyond competing on price to delivering value that resonates emotionally. Attendees leave with actionable tips to align their messaging, prioritise customer value, and build stronger connections in a competitive market.
Clear the Confusion and Attract Your Ideal Clients
Portsmouth Business Expo
This talk simplifies the overwhelming world of modern marketing by focusing on ideal customers and their emotional drivers. Jessica Shailes explains how emotional factors influence 70% of buying decisions and why businesses should prioritise value over trends. Attendees learn to create customer profiles, tailor messaging, and choose the right channels, leaving with practical strategies to reduce marketing overwhelm and build confidence in their decisions.
The Art and Science of Buying
Fareham College
This engaging talk introduces students to the psychology of consumer decision-making, using relatable metaphors like the Elephant and the Rider to explain the balance between emotion and logic. Jessica Shailes explores how 95% of purchase decisions are subconscious and highlights the importance of understanding value beyond functionality. With interactive activities and practical frameworks, students gain tools to make informed decisions as both consumers and future business professionals.
The Nudge Effect: Psychological Strategies for Effective Marketing
FSB Southampton
This talk explores the psychological strategies behind the nudge effect, including social proof, price relativity, and scarcity, to ethically influence consumer behaviour. Jessica Shailes shares actionable insights, such as automating testimonial collection and using value-based pricing, while emphasising the importance of authenticity and choice. Attendees leave with a deeper understanding of how behavioural science can enhance marketing efforts without compromising ethics.
Watch The Hidden Story Behind Why We Buy
“Your talk has changed my habits for life.”
Adele Deasy – TEDx speaker and speaking coach
“Really impactful…shocking statistics, humour, metaphor and intelligence – all in 17 minutes. It packed a punch.”
Paula Reid, Professional Speaker
